How hot is it?

Greetings from the state of “100 hundreds.” Basically, this means one 100 days of one 100 degree days. The upside is 265 days of “perfect” and they are on their way. Many ask, “How do you deal with the heat.” Simple. You adapt by modifying your schedule. To me Summer here is like Winter in the Northern Climes. Windows are closed, curtains drawn. Not a lot of people spending time outside during the day – we all come out at night! The point is changing with the times is good and sometimes crucial to survival. The same applies to your promotional products business. Are you aware of your customer’s marketing plans? Are you sensitive to their budget constraints? Do you know what their “big picture” includes? It’s knowing the answers to these questions that put you miles above the “discount”, online/catalog distributors who only offer the trendiest items at the cheapest price. It’s this knowing that makes you important enough to keep around. And as far as the “100 hundreds?” You don’t have to shovel sunshine.