You ordered your personalized calendars in October with all good intentions of mailing them out to your loyal customers by December. Then that funny little thing called "Life" happened.
December turned into March and those timely promotional products, that you agonized over when choosing them from the multitude, are still sitting there collecting dust.
What to do?
Take it as a lesson learned.
In fact, if you really want to send a calendar, order NOW for next year!
Suppliers will offer "Early Bird Specials," usually up till June.
NOW, is the time to clean up your database so you can start with a clean mailing list.
NOW, is the time to budget the postage you will need.
NOW, is the time to get a jump on your competition so that your calendar arrives by December 1st.
On to "Hi" mailings. While they aren't timely, they are important.
When I say "Hi," I mean the information is not time sensitive.
1. They are typically a less expensive campaign and will provide you - in a timely manner - if your mailing list is as clean as you think it is. Think of it as a test.
2. They are a good way to let your customer know you are still in business.
3. They can contain a "promo that fits in an envelope," such as a 6" ruler, bookmark or even a pen if the budget allows.
So, if you haven't done a mailing in awhile, do it in the right order by saying "Hi" now and then schedule the "Timely" mailing in a timely manner.
Tuesday, March 13, 2012
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