Sunday, February 24, 2013
Little Sally 2007-2013
Little Sally Ride was laid to rest Saturday in the Northwest corner of our property. She loved lying in the sun, even on the hottest days and it seems a good a place as any.
Sally came to us in August 2007 when we lived in New Hampshire. This little pup was known as Ginger at the time and had had 5 owners in the 5 months she had been alive. So with all that change in her life, we figured one more change wouldn’t matter to her and we changed her name to Sally. Now she had been shuffled around so much, she hadn’t been taught anything and didn’t have a whole lot of sense. She also didn’t have a mean bone in her body. What she did have was a heart of gold.
We are pretty good with dogs, but Sally was a challenge. We are grateful for the careful hand of Becky Schimp, owner of The Educated Pooch, who was Sally’s first and only trainer she ever had or needed.
Sally racked up a lot of miles by car. She went with us to Fort Leonard Wood, Fort Riley and twice to Arizona. We had picked up this dog seat from AAA that reminded me of the baskets you use in the grocery store when you just need a few items. It sits high enough in the seat so she could see out of the windows and kept her securely in the seat while allowing her to turn around. She was a good girl riding and never got sick or made a fuss.
Like most small dogs, Sally loved to snuggle. This means not just on the bed, but under the covers. Usually this meant with just her nose and maybe a front paw sticking out. Now she couldn’t get on the bed by herself, so we had one of those pet stairs that she used. I can’t say how many times my heart would be in my mouth when she would tear up or down those stairs. But she was having fun and that’s what life is for. Around the end of October 2010, Sally slipped off the stairs during one of her Speed Racer moments and landed on her neck. The resulting pinched nerve nearly immobilized her. Dr. Helen Ryan of the Buckeye Veterinary Services was her vet here and Prescribed Tramadol and Prednisone that enabled her to live a surprisingly normal life - with the exception of ever using those stairs again. Sally found a new place to sleep in a bin of sweaters in the closet. Her snuggling time was reserved for the sofa which she could still hop on and off by herself.
Sally was her old self up until the summer of 2012 when we suspected she was losing her sight. Whatever had been dormant in her was now letting itself again be known. Dr. Ryan confirmed the blindness but otherwise, she was healthy. Sally did very well negotiating around the house and remained her happy go lucky self throughout the month of January. We noticed her losing her sense of direction from time to time. By mid-February, the medication was having no effect and every day was more challenging than the one before.
With all the heartbreak and guilt I could carry, the decision was made to euthanize her on March 1st. But, that day arrived a week early because she was in so much pain. I must say this was the most peaceful passing that I have been a witness to and owe it to Dr. Ryan.
Sally loved the polartec throws, so we wrapped her in one for her final nap. She preferred the canned dog food that we mixed in with the kibbles, so we included one with her dish. I think she would like the fuchsia geraniums I planted on her grave.
Wednesday, August 8, 2012
How hot is it?
Greetings from the state of “100 hundreds.”
Basically, this means one 100 days of one 100 degree days.
The upside is 265 days of “perfect” and they are on their way.
Many ask, “How do you deal with the heat.”
Simple.
You adapt by modifying your schedule.
To me Summer here is like Winter in the Northern Climes.
Windows are closed, curtains drawn. Not a lot of people spending time outside during the day – we all come out at night!
The point is changing with the times is good and sometimes crucial to survival.
The same applies to your promotional products business.
Are you aware of your customer’s marketing plans?
Are you sensitive to their budget constraints?
Do you know what their “big picture” includes?
It’s knowing the answers to these questions that put you miles above the “discount”, online/catalog distributors who only offer the trendiest items at the cheapest price.
It’s this knowing that makes you important enough to keep around.
And as far as the “100 hundreds?”
You don’t have to shovel sunshine.
Labels:
discount,
distributor,
marketing,
promotional product
Tuesday, March 13, 2012
The "Hi" verses the "Timely" Mailing
You ordered your personalized calendars in October with all good intentions of mailing them out to your loyal customers by December. Then that funny little thing called "Life" happened.
December turned into March and those timely promotional products, that you agonized over when choosing them from the multitude, are still sitting there collecting dust.
What to do?
Take it as a lesson learned.
In fact, if you really want to send a calendar, order NOW for next year!
Suppliers will offer "Early Bird Specials," usually up till June.
NOW, is the time to clean up your database so you can start with a clean mailing list.
NOW, is the time to budget the postage you will need.
NOW, is the time to get a jump on your competition so that your calendar arrives by December 1st.
On to "Hi" mailings. While they aren't timely, they are important.
When I say "Hi," I mean the information is not time sensitive.
1. They are typically a less expensive campaign and will provide you - in a timely manner - if your mailing list is as clean as you think it is. Think of it as a test.
2. They are a good way to let your customer know you are still in business.
3. They can contain a "promo that fits in an envelope," such as a 6" ruler, bookmark or even a pen if the budget allows.
So, if you haven't done a mailing in awhile, do it in the right order by saying "Hi" now and then schedule the "Timely" mailing in a timely manner.
December turned into March and those timely promotional products, that you agonized over when choosing them from the multitude, are still sitting there collecting dust.
What to do?
Take it as a lesson learned.
In fact, if you really want to send a calendar, order NOW for next year!
Suppliers will offer "Early Bird Specials," usually up till June.
NOW, is the time to clean up your database so you can start with a clean mailing list.
NOW, is the time to budget the postage you will need.
NOW, is the time to get a jump on your competition so that your calendar arrives by December 1st.
On to "Hi" mailings. While they aren't timely, they are important.
When I say "Hi," I mean the information is not time sensitive.
1. They are typically a less expensive campaign and will provide you - in a timely manner - if your mailing list is as clean as you think it is. Think of it as a test.
2. They are a good way to let your customer know you are still in business.
3. They can contain a "promo that fits in an envelope," such as a 6" ruler, bookmark or even a pen if the budget allows.
So, if you haven't done a mailing in awhile, do it in the right order by saying "Hi" now and then schedule the "Timely" mailing in a timely manner.
Tuesday, August 16, 2011
Thanks for the memories
There's nothing "Free" about a Free Download from Amy Petty www.amypetty.com.
You see, once you hear her voice and the stories she tells, she has you hook, line and sinker.
I first heard Amy a few years ago at a Greater Londonderry Business & Professional Women www.bpwgreaterlondonderry.org Fundraiser at the Zorvino Vineyard in Sandown, NH www.zorvino.com
But, this isn't about that evening. This is about being able to hear her sing again - at my own event.
While planning my last trip to NH, the idea to celebrate my company's 10th Anniversary presented along with the notion of being able to have Amy perform. A fortunate turn of events brought Amy to Camelot www.theholygrailpub.com/camelot.html in Epping, NH for a mid-Summer’s evening that was attended by the closest of friends.
Thank you, Amy for making a perfect evening a most memorable one.
Warmly,
Kathleen Chamberlain
Owner, Set In Stone
Socially Responsible Promotional Products
http://www.setinstone.biz/
Buckeye, AZ
July 2011
You see, once you hear her voice and the stories she tells, she has you hook, line and sinker.
I first heard Amy a few years ago at a Greater Londonderry Business & Professional Women www.bpwgreaterlondonderry.org Fundraiser at the Zorvino Vineyard in Sandown, NH www.zorvino.com
But, this isn't about that evening. This is about being able to hear her sing again - at my own event.
While planning my last trip to NH, the idea to celebrate my company's 10th Anniversary presented along with the notion of being able to have Amy perform. A fortunate turn of events brought Amy to Camelot www.theholygrailpub.com/camelot.html in Epping, NH for a mid-Summer’s evening that was attended by the closest of friends.
Thank you, Amy for making a perfect evening a most memorable one.
Warmly,
Kathleen Chamberlain
Owner, Set In Stone
Socially Responsible Promotional Products
http://www.setinstone.biz/
Buckeye, AZ
July 2011
Labels:
amy petty,
anniversary,
BPW,
camelot,
zorvino
Monday, June 28, 2010
Nothing to do with Promotional Products - Everything to do with Life!
Life has an expiration date
This is a wonderful piece by Michael Gartner, editor of newspapers large and small and former president of NBC News. In 1997, he won the Pulitzer Prize for editorial writing. It is well worth reading, and a few good chuckles are guaranteed. Here goes...
************************************
My father never drove a car. Well, that's not quite right. I should say I never saw him drive a car.
He quit driving in 1927, when he was 25 years old, and the last car he drove was a 1926 Whippet.
"In those days," he told me when he was in his 90s, "to drive a car you had to do things with your hands, and do things with your feet, and look every which way, and I decided you could walk through life and enjoy it or drive through life and miss it."
At which point my mother, a sometimes salty Irishwoman, chimed in:
"Oh, bull----!" she said. "He hit a horse."
"Well," my father said, "there was that, too."
So my brother and I grew up in a household without a car. The neighbors all had cars -- the Kollingses next door had a green 1941 Dodge, the VanLaninghams across the street a gray 1936 Plymouth, the Hopsons two doors down a black 1941 Ford -- but we had none.
My father, a newspaperman in Des Moines , would take the streetcar to work and, often as not, walk the 3 miles home. If he took the streetcar home, my mother and brother and I would walk the three blocks to the streetcar stop, meet him and walk home together.
My brother, David, was born in 1935, and I was born in 1938, and sometimes, at dinner, we'd ask how come all the neighbors had cars but we had none. "No one in the family drives," my mother would explain, and that was that.
But, sometimes, my father would say, "But as soon as one of you boys turns 16, we'll get one." It was as if he wasn't sure which one of us would turn 16 first.
But, sure enough , my brother turned 16 before I did, so in 1951 my parents bought a used 1950 Chevrolet from a friend who ran the parts department at a Chevy dealership downtown.
It was a four-door, white model, stick shift, fender skirts, loaded with everything, and, since my parents didn't drive, it more or less became my brother's car.
Having a car but not being able to drive didn't bother my father, but it didn't make sense to my mother.
So in 1952, when she was 43 years old, she asked a friend to teach her to drive. She learned in a nearby cemetery, the place where I learned to drive the following year and where, a generation later, I took my two sons to practice driving. The cemetery probably was my father's idea. "Who can your mother hurt in the cemetery?" I remember him saying more than once.
For the next 45 years or so, until she was 90, my mother was the driver in the family. Neither she nor my father had any sense of direction, but he loaded up on maps -- though they seldom left the city limits -- and appointed himself navigator. It seemed to work.
Still, they both continued to walk a lot. My mother was a devout Catholic, and my father an equally devout agnostic, an arrangement that didn't seem to bother either of them through their 75 years of marriage.
(Yes, 75 years, and they were deeply in love the entire time.)
He retired when he was 70, and nearly every morning for the next 20 years or so, he would walk with her the mile to St. Augustin's Church. She would walk down and sit in the front pew, and he would wait in the back until he saw which of the parish's two priests was on duty that morning. If it was the pastor, my father then would go out and take a 2-mile walk, meeting my mother at the end of the service and walking her home.
If it was the assistant pastor, he'd take just a 1-mile walk and then head back to the church. He called the priests "Father Fast" and "Father Slow."
After he retired, my father almost always accompanied my mother whenever she drove anywhere, even if he had no reason to go along. If she were going to the beauty parlor, he'd sit in the car and read, or go take a stroll or, if it was summer, have her keep the engine running so he could listen to the Cubs game on the radio. In the evening, then, when I'd stop by, he'd explain: "The Cubs lost again. The millionaire on second base made a bad throw to the millionaire on first base, so the multimillionaire on third base scored."
If she were going to the grocery store, he would go along to carry the bags out -- and to make sure she loaded up on ice cream. As I said, he was always the navigator, and once, when he was 95 and she was 88 and still driving, he said to me, "Do you want to know the secret of a long life?"
"I guess so," I said, knowing it probably would be something bizarre.
"No left turns," he said.
"What?" I asked.
"No left turns," he repeated. "Several years ago, your mother and I read an article that said most accidents that old people are in happen when they turn left in front of oncoming traffic.
As you get older, your eyesight worsens, and you can lose your depth perception, it said. So your mother and I decided never again to make a left turn."
"What?" I said again.
"No left turns," he said. "Think about it. Three rights are the same as a left, and that's a lot safer. So we always make three rights."
"You're kidding!" I said, and I turned to my mother for support.
"No," she said, "your father is right. We make three rights. It works."
But then she added: "Except when your father loses count."
I was driving at the time, and I almost drove off the road as I started laughing.
"Loses count?" I asked.
"Yes," my father admitted, "that sometimes happens. But it's not a problem. You just make seven rights, and you're okay again."
I couldn't resist. "Do you ever go for 11?" I asked.
"No," he said " If we miss it at seven, we just come home and call it a bad day. Besides, nothing in life is so important it can't be put off another day or another week."
My mother was never in an accident, but one evening she handed me her car keys and said she had decided to quit driving. That was in 1999, when she was 90.
She lived four more years, until 2003. My father died the next year, at 102.
They both died in the bungalow they had moved into in 1937 and bought a few years later for $3,000. (Sixty years later, my brother and I paid $8,000 to have a shower put in the tiny bathroom -- the house had never had one. My father would have died then and there if he knew the shower cost nearly three times what he paid for the house.)
He continued to walk daily -- he had me get him a treadmill when he was 101 because he was afraid he'd fall on the icy sidewalks but wanted to keep exercising -- and he was of sound mind and sound body until the moment he died.
One September afternoon in 2004, he and my son went with me when I had to give a talk in a neighboring town, and it was clear to all three of us that he was wearing out, though we had the usual wide-ranging conversation about politics and newspapers and things in the news.
A few weeks earlier, he had told my son, "You know, Mike, the first hundred years are a lot easier than the second hundred." At one point in our drive that Saturday, he said, "You know, I'm probably not going to live much longer."
"You're probably right," I said.
"Why would you say that?" He countered, somewhat irritated.
"Because you're 102 years old," I said..
"Yes," he said, "you're right." He stayed in bed all the next day.
That night, I suggested to my son and daughter that we sit up with him through the night.
He appreciated it, he said, though at one point, apparently seeing us look gloomy, he said:
"I would like to make an announcement. No one in this room is dead yet"
An hour or so later, he spoke his last words:
"I want you to know," he said, clearly and lucidly, "that I am in no pain. I am very comfortable. And I have had as happy a life as anyone on this earth could ever have."
A short time later, he died.
I miss him a lot, and I think about him a lot. I've wondered now and then how it was that my family and I were so lucky that he lived so long.
I can't figure out if it was because he walked through life,
Or because he quit taking left turns.
Life is too short to wake up with regrets.
So love the people who treat you right.
Forget about the ones who don't.
Believe everything happens for a reason.
If you get a chance, take it and if it changes your life, let it.
Nobody said life would be easy, they just promised it would most likely be worth it."
ENJOY LIFE NOW - IT HAS AN EXPIRATION DATE!
This is a wonderful piece by Michael Gartner, editor of newspapers large and small and former president of NBC News. In 1997, he won the Pulitzer Prize for editorial writing. It is well worth reading, and a few good chuckles are guaranteed. Here goes...
************************************
My father never drove a car. Well, that's not quite right. I should say I never saw him drive a car.
He quit driving in 1927, when he was 25 years old, and the last car he drove was a 1926 Whippet.
"In those days," he told me when he was in his 90s, "to drive a car you had to do things with your hands, and do things with your feet, and look every which way, and I decided you could walk through life and enjoy it or drive through life and miss it."
At which point my mother, a sometimes salty Irishwoman, chimed in:
"Oh, bull----!" she said. "He hit a horse."
"Well," my father said, "there was that, too."
So my brother and I grew up in a household without a car. The neighbors all had cars -- the Kollingses next door had a green 1941 Dodge, the VanLaninghams across the street a gray 1936 Plymouth, the Hopsons two doors down a black 1941 Ford -- but we had none.
My father, a newspaperman in Des Moines , would take the streetcar to work and, often as not, walk the 3 miles home. If he took the streetcar home, my mother and brother and I would walk the three blocks to the streetcar stop, meet him and walk home together.
My brother, David, was born in 1935, and I was born in 1938, and sometimes, at dinner, we'd ask how come all the neighbors had cars but we had none. "No one in the family drives," my mother would explain, and that was that.
But, sometimes, my father would say, "But as soon as one of you boys turns 16, we'll get one." It was as if he wasn't sure which one of us would turn 16 first.
But, sure enough , my brother turned 16 before I did, so in 1951 my parents bought a used 1950 Chevrolet from a friend who ran the parts department at a Chevy dealership downtown.
It was a four-door, white model, stick shift, fender skirts, loaded with everything, and, since my parents didn't drive, it more or less became my brother's car.
Having a car but not being able to drive didn't bother my father, but it didn't make sense to my mother.
So in 1952, when she was 43 years old, she asked a friend to teach her to drive. She learned in a nearby cemetery, the place where I learned to drive the following year and where, a generation later, I took my two sons to practice driving. The cemetery probably was my father's idea. "Who can your mother hurt in the cemetery?" I remember him saying more than once.
For the next 45 years or so, until she was 90, my mother was the driver in the family. Neither she nor my father had any sense of direction, but he loaded up on maps -- though they seldom left the city limits -- and appointed himself navigator. It seemed to work.
Still, they both continued to walk a lot. My mother was a devout Catholic, and my father an equally devout agnostic, an arrangement that didn't seem to bother either of them through their 75 years of marriage.
(Yes, 75 years, and they were deeply in love the entire time.)
He retired when he was 70, and nearly every morning for the next 20 years or so, he would walk with her the mile to St. Augustin's Church. She would walk down and sit in the front pew, and he would wait in the back until he saw which of the parish's two priests was on duty that morning. If it was the pastor, my father then would go out and take a 2-mile walk, meeting my mother at the end of the service and walking her home.
If it was the assistant pastor, he'd take just a 1-mile walk and then head back to the church. He called the priests "Father Fast" and "Father Slow."
After he retired, my father almost always accompanied my mother whenever she drove anywhere, even if he had no reason to go along. If she were going to the beauty parlor, he'd sit in the car and read, or go take a stroll or, if it was summer, have her keep the engine running so he could listen to the Cubs game on the radio. In the evening, then, when I'd stop by, he'd explain: "The Cubs lost again. The millionaire on second base made a bad throw to the millionaire on first base, so the multimillionaire on third base scored."
If she were going to the grocery store, he would go along to carry the bags out -- and to make sure she loaded up on ice cream. As I said, he was always the navigator, and once, when he was 95 and she was 88 and still driving, he said to me, "Do you want to know the secret of a long life?"
"I guess so," I said, knowing it probably would be something bizarre.
"No left turns," he said.
"What?" I asked.
"No left turns," he repeated. "Several years ago, your mother and I read an article that said most accidents that old people are in happen when they turn left in front of oncoming traffic.
As you get older, your eyesight worsens, and you can lose your depth perception, it said. So your mother and I decided never again to make a left turn."
"What?" I said again.
"No left turns," he said. "Think about it. Three rights are the same as a left, and that's a lot safer. So we always make three rights."
"You're kidding!" I said, and I turned to my mother for support.
"No," she said, "your father is right. We make three rights. It works."
But then she added: "Except when your father loses count."
I was driving at the time, and I almost drove off the road as I started laughing.
"Loses count?" I asked.
"Yes," my father admitted, "that sometimes happens. But it's not a problem. You just make seven rights, and you're okay again."
I couldn't resist. "Do you ever go for 11?" I asked.
"No," he said " If we miss it at seven, we just come home and call it a bad day. Besides, nothing in life is so important it can't be put off another day or another week."
My mother was never in an accident, but one evening she handed me her car keys and said she had decided to quit driving. That was in 1999, when she was 90.
She lived four more years, until 2003. My father died the next year, at 102.
They both died in the bungalow they had moved into in 1937 and bought a few years later for $3,000. (Sixty years later, my brother and I paid $8,000 to have a shower put in the tiny bathroom -- the house had never had one. My father would have died then and there if he knew the shower cost nearly three times what he paid for the house.)
He continued to walk daily -- he had me get him a treadmill when he was 101 because he was afraid he'd fall on the icy sidewalks but wanted to keep exercising -- and he was of sound mind and sound body until the moment he died.
One September afternoon in 2004, he and my son went with me when I had to give a talk in a neighboring town, and it was clear to all three of us that he was wearing out, though we had the usual wide-ranging conversation about politics and newspapers and things in the news.
A few weeks earlier, he had told my son, "You know, Mike, the first hundred years are a lot easier than the second hundred." At one point in our drive that Saturday, he said, "You know, I'm probably not going to live much longer."
"You're probably right," I said.
"Why would you say that?" He countered, somewhat irritated.
"Because you're 102 years old," I said..
"Yes," he said, "you're right." He stayed in bed all the next day.
That night, I suggested to my son and daughter that we sit up with him through the night.
He appreciated it, he said, though at one point, apparently seeing us look gloomy, he said:
"I would like to make an announcement. No one in this room is dead yet"
An hour or so later, he spoke his last words:
"I want you to know," he said, clearly and lucidly, "that I am in no pain. I am very comfortable. And I have had as happy a life as anyone on this earth could ever have."
A short time later, he died.
I miss him a lot, and I think about him a lot. I've wondered now and then how it was that my family and I were so lucky that he lived so long.
I can't figure out if it was because he walked through life,
Or because he quit taking left turns.
Life is too short to wake up with regrets.
So love the people who treat you right.
Forget about the ones who don't.
Believe everything happens for a reason.
If you get a chance, take it and if it changes your life, let it.
Nobody said life would be easy, they just promised it would most likely be worth it."
ENJOY LIFE NOW - IT HAS AN EXPIRATION DATE!
Sunday, February 21, 2010
How is a 'Program without Purpose' like Socially Responsible Promotional Products?
I love Brian Tracy. If you don't know him, he is a long-time strategic alliance partner with BNI and a top speaker and writer. He says write a page a day. Make it a habit. Become one with the paper. Bloggers are supposed to write 3 times a week. How can I miss you if you never go away? Just keep writing, and you’ll think of something to say. Do bloggers fall by the wayside? You betcha! Not only that, but have you suffered the same? Are you ready to write a book? Is this considered rambling or just writing out loud?
Thinking about a scene from the 3rd Matrix movie where Neo is stuck at the Train Station. He meets 3 programs – a husband, wife and their daughter who is in the process of being smuggled out. You see, in the Machine World, every program has a purpose. This daughter was created out of love that 2 programs had for each other. The dialog between the husband and Neo revolves around Karma. The program is grateful for his karma. He loves his wife and daughter. These concepts seem bizarre to Neo – which a program speak of such things.
It is this conversation, along with others involving programs and humans alike that allows Neo to see other options to a Win/Lose War between man and machine.
How, you may be thinking, does this apply to Promotional Products? Historically, these giveaways, envelope stuffers, employee appreciation and customer thank you gifts have typically ranged in price from very inexpensive to high end and the majority were imported. Ranging from ultra trendy to practical they accomplished the job of getting a name out there and fulfilling a need or desire.
In the wake of many, imported products that have been discovered to be contaminated – promotional products included - the market has taken another look at “point of origin,” “green” and “organic” products.
Up until just a few years ago, it was nearly impossible to locate these products. Today they are coming out of the woodwork and believe it or not, many are imported.
Like Neo changing his perception of the programs that ran the Matrix, the public has changed their mind and in doing so – now demand quality, locally made products that are free from contamination.
The price-point driven flavor of the week has been replaced by products chosen with social responsibility in mind.
A most welcome benefit from all this is that businesses can begin to change the public’s perception of them and it can be done with socially responsible promotional products – imagine.
Thinking about a scene from the 3rd Matrix movie where Neo is stuck at the Train Station. He meets 3 programs – a husband, wife and their daughter who is in the process of being smuggled out. You see, in the Machine World, every program has a purpose. This daughter was created out of love that 2 programs had for each other. The dialog between the husband and Neo revolves around Karma. The program is grateful for his karma. He loves his wife and daughter. These concepts seem bizarre to Neo – which a program speak of such things.
It is this conversation, along with others involving programs and humans alike that allows Neo to see other options to a Win/Lose War between man and machine.
How, you may be thinking, does this apply to Promotional Products? Historically, these giveaways, envelope stuffers, employee appreciation and customer thank you gifts have typically ranged in price from very inexpensive to high end and the majority were imported. Ranging from ultra trendy to practical they accomplished the job of getting a name out there and fulfilling a need or desire.
In the wake of many, imported products that have been discovered to be contaminated – promotional products included - the market has taken another look at “point of origin,” “green” and “organic” products.
Up until just a few years ago, it was nearly impossible to locate these products. Today they are coming out of the woodwork and believe it or not, many are imported.
Like Neo changing his perception of the programs that ran the Matrix, the public has changed their mind and in doing so – now demand quality, locally made products that are free from contamination.
The price-point driven flavor of the week has been replaced by products chosen with social responsibility in mind.
A most welcome benefit from all this is that businesses can begin to change the public’s perception of them and it can be done with socially responsible promotional products – imagine.
Sunday, June 21, 2009
What kind of a impression can a virtual business card make?
Steve Feinberg is the owner of Appletree Business Services, llc http://www.appletreebusiness.com/ and a great colleague and customer. When he commented on virtual business cards in Facebook today, I had to get a word in.
When I think of the word “Virtual” the next word to follow is “Reality.” In the late 1950’s, when computers were used for crunching numbers, Virtual Reality was a radical idea. Douglas Engelbart, an engineer and former radar technician, came up with the idea to add a digital display– much like a radar screen – to a computer and use both to solve problems.
Today, we experience virtual reality every time we boot up, log-on, or send an email. Two weeks ago I attended a Virtual Trade Show. No traffic, no lines, no waiting. Got to order samples of the latest products and chat with colleagues in the comfort of bunny slippers. It was perfect to a fault.
Thankfully we live in a world where we can see, hear, smell, taste and touch. While “virtual” may work for some businesses, it does not work for mine.
You see, promotional products or “physical advertising” is the only medium that can stimulate all five senses. And if you can stimulate any (or all) of a person’s senses, chances are they will have a distinct feeling about what that product represents.
For instance, I can show you this image of fair trade espresso beans and tell you they are covered with organic dark chocolate. I can describe how aromatic they smell when you rip open the bag. I can suggest that popping one into your mouth is like catching a glimpse of paradise. Or I can hand you the bag and in five minutes ask you for your opinion.
Business cards are a considered a promotional product and enjoy a long history dating back to 15th century China.
Beginning as social or calling card, it transformed to a trade card often listing a map or directions. (Mind you this was the 17th century and the street numbering system that we use today did not exist.)
Today our streets are as well marked as our storefronts are. And while Steve’s “virtual” location can introduce his business to the world, it is his “actual” location in Londonderry, NH that customers and prospects will visit before they conduct business.
As our virtual world continues to expand, we will need tools to keep it organized. Virtual business cards can be an asset in that respect.
But it is in the “real world” where quality branding – like Steve’s ivory linen, two sided, PMS color matched business cards – sets a business apart.
When I think of the word “Virtual” the next word to follow is “Reality.” In the late 1950’s, when computers were used for crunching numbers, Virtual Reality was a radical idea. Douglas Engelbart, an engineer and former radar technician, came up with the idea to add a digital display– much like a radar screen – to a computer and use both to solve problems.
Today, we experience virtual reality every time we boot up, log-on, or send an email. Two weeks ago I attended a Virtual Trade Show. No traffic, no lines, no waiting. Got to order samples of the latest products and chat with colleagues in the comfort of bunny slippers. It was perfect to a fault.
Thankfully we live in a world where we can see, hear, smell, taste and touch. While “virtual” may work for some businesses, it does not work for mine.
You see, promotional products or “physical advertising” is the only medium that can stimulate all five senses. And if you can stimulate any (or all) of a person’s senses, chances are they will have a distinct feeling about what that product represents.
For instance, I can show you this image of fair trade espresso beans and tell you they are covered with organic dark chocolate. I can describe how aromatic they smell when you rip open the bag. I can suggest that popping one into your mouth is like catching a glimpse of paradise. Or I can hand you the bag and in five minutes ask you for your opinion.
Business cards are a considered a promotional product and enjoy a long history dating back to 15th century China.
Beginning as social or calling card, it transformed to a trade card often listing a map or directions. (Mind you this was the 17th century and the street numbering system that we use today did not exist.)
Today our streets are as well marked as our storefronts are. And while Steve’s “virtual” location can introduce his business to the world, it is his “actual” location in Londonderry, NH that customers and prospects will visit before they conduct business.
As our virtual world continues to expand, we will need tools to keep it organized. Virtual business cards can be an asset in that respect.
But it is in the “real world” where quality branding – like Steve’s ivory linen, two sided, PMS color matched business cards – sets a business apart.
Labels:
branding,
business,
card,
promotional,
virtual
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